CONCEPT

DEADSTOCK FABRICS

Using deadstock fabrics means that we only use fabrics that others had no use for. The last meters of a roll that would otherwise be discarded. They are mainly bought in Denmark and the rest in Belgium.

Trims like buttons and interlining are bought deadstock as well.

MADE TO ORDER

The production of our styles only starts when the order is placed. This we do to minimize the impact on the planet and not end up with an overproduction that in the end will have to be discarded.

Production is kept inhouse and Helene produces all styles herself.

SLOW FASHION

As opposed to Fast Fashion, Slow Fashion is made to last. This you will experience in the quality of fabrics that stand the test of time, and the fact that no style falls out of collection. Working beyond the industry’s seasonal dictate and dropping styles whenever they are ready are part of the core of the brand DNA.